Why Does My Shop Need a Website?
The Online Advantage
More than 70 percent of all U.S. households use the Internet. It's become a place where consumers turn to either shop or do research on different goods and services.
If your body shop doesn't have a website, then you're flat-out cutting yourself off from thousands of dollars in potential revenue.
But don't take our word for it.
A Changing Industry
Body shops have faced new challenges in recent years. With rising gas prices, fewer Americans are taking to the roads - resulting in both fewer repairs and increased costs for parts.
In a May 2008 article in Body Shop Business, Assured Performance Network CEO and Founder Scott Biggs declared that direct repair programs have become an increasingly unreliable business model.
His solution is for body shops to "regain ownership" of their customers - by marketing to them themselves, as opposed to relying on references from an insurance company.
According to Biggs, "All a shop must do to begin attracting needy consumers is embark on an effective marketing campaign that invites those consumers to do business directly. Even a sign and a sales and estimating process that's inviting, friendly and attractive will help increase this valuable source of business.
"After Assured Performance Network tracked the trend for three years, the result was that 100 percent of shops that began to use some form of program to attract consumer-pay customers saw a significant growth in this business segment."
The key to adapting to the changing body shop business is to market directly to the customer - by reaching out to customers without help from insurance companies.
That's where BodyShopWebsites.com comes in.
Easy, Convenient and Professional
A website is an effective, comprehensive way to provide accurate information to your customers 24 hours a day, 365 days a year.
It's a showcase for prospective customers searching for a business to meet their repair needs. You'll be able to sell them on what your body shop has to offer before they even set foot in your store.
Build a Brand - Beat the Competition
Twenty years ago, a body shop had to have an ad in the Yellow Pages if they wanted customers to find their business. Today, a website is just that important.
"For independent businesses that serve the general public (i.e., consumers), having a website is now a basic, fundamental business practice. Not having one doesn't necessarily mean you're going to fail, but it can be construed as a sign that you don't desire to succeed long term." - Jon S. Owens, Publisher, Body Shop Business, Sept. 2007.
A website is not just a necessity - it's an opportunity. Unlike the Yellow Pages or a newspaper ad, a website allows you to go into as much depth as you want about your body shop business and the people behind it.
Your website address, www.yourshopname.com, can easily be incorporated into your existing print ads, business cards, and other forms of promotion.
For customers who want to know more about your body shop, all the information they need is right at their fingertips.
In addition, we'll register your Body Shop Website with such top search engines as Yahoo! and Google.
People searching for a body shop in your area will see your business turn up as one of the top listings, drawing people to your body shop site - and your business.
In addition, your website can be updated whenever you want, allowing you to easily update your information and add new material.
It's that easy!
No Hassle, No Distractions
At BodyShopWebsites.com, we know that you need to focus on your body shop. Why waste time and money trying to learn how to do graphics, page layouts and updates when everything you need is just a phone call away?
Your specialty is car repair - our specialty is web design. Let us handle the technology, and you can focus on the work you love.
